Beauty was meant to inspire, motivate, instill love and care, not tie us to the carboncredit treadmill towards global doom. As part of Earth Week 2013 celebrities are reminding us of what matters. Emma Watson is one of them.

It's usually the love and blessings of being a celebrity that inspires them to do good deeds. It is natural to help others, if we where supposed to always fight we'd still have teeth like chimpansees, we would always be on edge. Instead we are benign versatile creatures that can do much more than destroy, proof of that is all around us.
We need to be stronger towards those that take and destroy in order to dominate and go on taking and destroying. Those that insist on continuing the use of fossil fuels for decades to come while renewables can produce thousands of times more energy, wealth and prosperity.
We want to do continuos campaings like the above to promote the concept of a renewable powered world with abundant energy, food and water. A world that can restore its ecosystem without polluting. One where the dominant instinct is care, not destruction.
Women (can) do much more than figure in simplistic scenes of beauty and green...
A real simple way to help greening our planet and creating more responsible companies is by boycotting tax avoiding corporations. They use their tax advantage to push out local stores can producers. This causes a uniform carbon fueld business environment we have no control over. Stop drinking coffee at Starbucks and your money will come back to you (not get stuck on the Cayman Islands) and you sustain local businesses that can innovate and adapt independently, more flexibly. The carbon based present is uniform and of mediocre quality, the renewable powered future is one of diversity, quality and culture..